The big moment is here! In a deal that is very likely to expand its customer base in Australia, CRM provider Salesforce is now live on the Amazon Web Services platform in the country.
Both companies recently entered into a strong partnership — this year in March, actually — which had the cloud giant provide local infrastructure to the CRM maker to help drive digital transformation in Australia.
In fact, Salesforce went live on Amazon Web Services in Canada in July.
As part of this blockbuster strategic deal, AWS customers in Australia can access the Salesforce Customer Success Platform, which includes Sales Cloud, Service Cloud, Salesforce Platform, Community Cloud, on the AWS Sydney Region.
Mark Innes, the Asia Pacific EVP and GM for Salesforce, said in a statement that APAC was one of the fastest growing regions for Salesforce, and this is all due to the growing shift to cloud and demand for digital transformation.
“With the availability of Salesforce on AWS in Australia, we’re poised to further accelerate innovation, business transformation and success for our customers and partners.”
This is a radical turnaround for Marc Benioff, the Salesforce leader, who said some six years ago that it was a matter of when, not if, that the company would build a local datacenter in Australia.
Up until now, the Salesforce platform had been delivered to local customers via the company’s international infrastructure — with the closest datacenters for Australian and New Zealand customers being in Japan, and other regions in Asia.
With this latest development, however, Salesforce will be able to join the Australian government’s Certified Cloud Services list, for its PaaS and SaaS offerings.
As for Amazon Web Services, Salesforce has committed $400 million over four years to the cloud giant, as its preferred infrastructure provider.
Not a bad deal for AWS.