Rackspace, AWS Join Up In Strategic Channel Relationship

Rackspace has been making some moves lately. Back in 2015 the company decided that if you can’t beat them, join them. It partnered with Amazon Web Services for cloud services.

Then last year it made the decision to go private in order to better shift its focus to its managed cloud services business.

And now, Rackspace has announced the latest milestone in its changing direction — a strategic channel partnership with AWS that will allow both companies to build up migration capability together via either advisory services or tooling.

Basically, the two firms will now be going to market together!

As Terry Wise, global vice president of channels and alliances, Amazon Web Services, put it:

“We have worked closely with Rackspace over the last several years and have been very impressed by their dedication to invest in the capabilities required to become one of the next-generation leaders in the AWS Managed Service Provider (MSP) Partner Program. Rackspace is a solid example of an AWS Partner Network (APN) Partner we’d recommend to customers who are moving to AWS and we are thrilled to align more closely with them to create value for our customers.”

Prior to this latest strategic endeavor, Rackspace had been massively increasing its collaboration with Amazon Web Services, and this included the launch of professional web services built around AWS earlier this year.

The company is already a qualified APN Premier member, and audited AWS Manager Service Partner, and has worked with some of the world’s leading enterprises in facilitating their migrations to the AWS powered cloud.

It has also built up more than 800 AWS certifications along the way.

As part of this new agreement, Amazon will appoint channel sales managers with the specific goal of sending Rackspace customers looking for services that help them take full advantage of the AWS platform.

In fact, members of the AWS professional team will actually share workspace with Rackspace, at the Rackspace headquarter in San Antonio.