AWS Teaming Up With Rival VMware To Go Beyond Cloud

Stranger things! AWS is said to be in talks with one of its biggest rivals, the cloud computing company VMware, to go beyond the cloud, and develop software for corporate datacenters.

This is, according to the information provided by The Information.

Pun always intended.

But in what is a serious development that will have an impact on the industry, and give way to new opportunities and risks, Amazon Web Services and VMware are seeing the tremendous market where enterprises are looking to ramp up cloud adoption with a migration path that offers least resistance.

This potential new partnership will have AWS develop software in collaboration with the virtualization leader, that will help companies move their on-premise applications to the public cloud with ease.

The idea being to streamline the migration of corporate applications between private datacenters and Amazon server farms, while also making it easier for these companies to recover data from Amazon in case of a disaster.

Both companies already announced this past October that they were working to get VMware virtualization software running atop the Amazon cloud, and although it was circled for launch by the middle of 2017, the above report claims that this new technology is delayed.

And now scheduled for arrival either towards the end of this year, or the beginning of 2018.

AWS competitors, meanwhile, are also buy refining their on-premise data center software solutions. Microsoft, for example, is very much ready with software that mirrors its Azure public cloud, while Google also has taken the first steps towards hybrid cloud interest with a deal with Nutanix.

This Amazon and VMware partnership, nevertheless, has taken many by surprise.

Should this partnership come to fruition, it could disrupt the enterprise software industry by not only significantly expanding the AWS customer base, but also help VMware retain customers.

VMware stock rose about 2% after the report, while Amazon stock was also slightly up.