AWS Marketplace Finally Gets Private Pricing

Calculating Price

That’s more like it! Amazon has officially confirmed private pricing for the AWS Marketplace, allowing partners to quite prices to customers that are only visible to those customers.

Organizations are moving their applications to the cloud at an unprecedented pace, but these companies still want the help of a trusted advisor when it comes to software procurement and fulfillment.

This new feature has the potential to translate to a huge opportunity for these partners who are now rapidly offering their products and services directly to AWS users.

Case in point, two years ago the Marketplace consisted of 800 vendors, a figure that is now up to 1,250.

David McCann, the vice president of Amazon Web Services Marketplace and Catalog Services announced these numbers, while confirmed the private pricing feature, during The Channel Company’s Best of Breed (BoB) conference in Atlanta on Monday.

As he put it:

“In the past, Marketplace had a single price. Now you can have prices unique to customers.

Everyone is on a different journey and you are an advisor of what is going to move to the cloud, and at what velocity. Software is a major part of that decision and the software portfolio for many companies is in massive flux.”

He was speaking to an audience of solution providers.

McCann said that he wanted the channel to work with the marketplace as a fulfillment engine, and private pricing, which will be made generally available to partners in the coming weeks, will play a large part in making this notion a reality.

According to AWS, overall software spend will reach $569 billion by 2020, and the indirect channel share of this spend is estimated to be somewhere in the region of $292.6 billion, or about 51%.